• In accordance with the content outlined in a previous section of this whitepaper, 2% of every buy and sell transaction is designated for development purposes, while 3% is earmarked for marketing efforts. This chapter elaborates on how these project funds are utilized, aiming to provide transparency to the community and prospective investors. All project wallets are publicly disclosed on the Blockchain to ensure transparent spending practices and to prevent reckless expenditure driven by short-term hype.

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Marketing Expenses

• The most effective method to promote any cryptocurrency is through word-of-mouth within an engaged community. Blue chip tokens thrive on active communities collaborating to enhance exposure. Consequently, a 3% transaction fee is charged to each buyer and seller, with the proceeds allocated to the marketing fund. The following list outlines the intended allocation of these funds by the $MERU team. It is crucial to highlight our adaptability to seize potential opportunities. For instance, if a suitable influencer approaches us, our flexible strategy allows for fund allocation. However, as a Utility-driven project, we avoid association with minor ‘Crypto Twitter Influencers’ to prevent potential harm from coordinated ‘pump and dump’ schemes. The primary allocation of our Marketing Funds is as follows. No specific deadlines are attached to these allocations as they are contingent on various external factors beyond the team’s complete control.
  • DexTools Trending
  • CG & CMC Listing
  • Partnerships & Integrations
  • Tier 2 CEX Listings (e.g., MEXC)
  • Tier 1 CEX Listings (e.g., KuCoin)
  • DEXTools & Other Ads/Banners
  • Google Ads, Meta Ads
  • LLC Formation
  • Offline Marketing (e.g., Billboards, Merchandise)

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Development Expenses

• The funds allocated for development serve three main purposes. Consequently, a 2% transaction fee is charged to each buyer and seller, with the proceeds allocated to the development fund. First, they cover team members’ salaries, responsible for operating, maintaining, updating, and building the app, as well as managing the Social Media platform. Additionally, development funds are utilized for any necessary outsourced work, such as additional design tasks, security audits of the dapp, and potential pen testing of the app. The final portion of the ‘Development Tax’ is dedicated to expenses related to hosting payments to our third-party provider, APIs, server costs, and other subscriptions and contracts.
• Development funds will also facilitate the staking of for validating, and the setup of a Mining Rig for $TAO mining.